For that reason, the decision to collaborate will often be made with a combination of factors in mind. This is not to say that other considerations arenвЂ™t also important вЂ“ the size, interests and demographic of an influencerвЂ™s audience, as well as the objectives of the campaign, will all play a role in determining whether or not a potential collaboration would be beneficial to both parties.

At the end of the day, engagement will play a crucial role in determining the campaignвЂ™s success, as brands will be eager to connect with an audience that shows a genuine interest in their products or services. In order for a brand campaign to be successful, the influencerвЂ™s followers wonвЂ™t just need to see the campaign, they should ideally also be inspired to engage with it. For this reason, assessing an accountвЂ™s engagement rate often helps digital marketers to better understand the potential reach of a given influencer. The growing role of influencers in the world of digital marketing is largely dependent on their ability to provide engagement with a given campaign. Having said that, brands looking to create successful influencer marketing campaigns will need to focus all their efforts on collaborating with an influencer with a genuine online reach. The above list is by no means exhaustive, and an account that displays the above characteristics may not always be fake. An unusually low or high engagement rate. The account has little to no posts of their own. An unusually low or high engagement rate.The account has little to no posts of their own.If the number of accounts they follow vastly outweighs their own followers, itвЂ™s likely the profile isnвЂ™t genuine. A significantly unbalanced ratio between the number of followers and the number of accounts followed.Social media followers are another prime example of this, as the number of followers you have can have a significant impact on the perceived influence of your account.ДЄlthough fake Instagram followers might not always display the same warning signs, there are a number of signs to look out for when attempting to establish whether or not an account is fake. Recent cases of Instagram hacking - which involves maliciously taking over a person's Instagram account - stand testament to that. The nature of the internet means things cannot always be taken at face value. Where Do Fake Instagram Followers Come From? With this in mind, we weigh in on the rise of fake Instagram followers. Photo and video-sharing platform Instagram is just one of the social networks most affected by these fake accounts.

Unfortunately, this has also led to the emergence of would-be influencers who use a fake online following to get in on the action. Influencer marketing can yield incredible results, and both businesses and influencers have been keen to make use of it. The follower count an influencer has across various social channels can most definitely provide clues as to their online reach, but numbers arenвЂ™t the only consideration to take into account. When assessing the value of working with a social media influencer, it can be all too easy to get caught up in numbers alone.

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